Why are we so dedicated?
Because this product, from concept to delivery, has been developed with each of you in mind. Shinbone is built by a group of people who have been in the trenches of the live music scene (from management, to promotion, to booking, to actual musicians, to just fans of the scene itself) over the years and have experienced the same closed doors, and brick walls that you all encounter. In addition our employees also know the aspects of the news publishing business inside and out... The entire development team involved in Shinbone are actual news people who do 'news' every day, from professional writers / reporters to photographers, not to mention an advanced production / graphics team utilizing millions of dollars in state of the art publishing equipment to create both quality advertising and photography reproduction.

While some publications may imply they cover the 'state,' they fall way short of the actual 46,058 square miles that is actually called the state of Pennsylvania.

While some publications say they promote the local music scene... that they care about the PA music scene... they still boldly point out in the pages of their own publications that unless you are an advertiser of theirs, they really don't care what your doing.

Do we want your advertising?
Of course we do!

Does the fact that you choose our wide-reaching - and soon to be well-read - publication to promote your band / club / event / service / etc... get you on the cover?
Nope! But it will get you noticed by the club owners, booking agents, A&R and other business partners that we mail copies to each and every month, not to mention the obvious reason for advertising yourself, to keep ALL of your fans informed of where your at each week, and what your currently working on!

Do we want to report on you as an advertiser?
YES! But please understand Shinbone's credibility is based on the fact that we are an unbiased resource covering the entertainment related news of the Pa Music scene. You want that coveted cover spot, earn it! Do something spectacular, catch our attention! But make earning that cover story something special that can be coveted, not something that someone sitting in a club somewhere is going to say to their friend or band mates "oh look what advertiser is on the cover this month again!"

Shinbone comes from a family owned collection of a long line of publications that have been publishing daily news coverage for many hundreds of years collectively. Large daily publications like The Scranton-Times, The Citizen's Voice in Wilkes-Barre, along with youthful entertainment based tabloids like Electric City and Diamond City, or award winning weekly publications like Baltimore's City Paper are among a few of the Times~Shamrock newspapers located across Pennsylvania and the United States.

We will also back-feed our content into our daily publications and radio stations where appropriate. So bands will get even more high-end exposure when warranted.

So Does it sound yet like we have been listening over your shoulder or hiding a bug in the practice room?

You may be asking yourself... "How do they know all the things we have been bitching about and waiting for?"
As I have explained earlier, we have been in your shoes; we know what you have been thinking for years!

In well over 2 years in development, you can see Shinbone has been built to serve YOU!

Built on a strong foundation of knowledge and understanding of the real needs of you and your band. But it does not stop with the services and content that we currently offer. We also understand the scene is continually changing and flexing, as do the needs of our readership... so Shinbone has an extensive advisory board of working club owners, promoters, managers, booking agents, production and sound engineers, and most importantly musicians who continue to work everyday in the scene. Our advisory board is in place to allow us NEVER to lose touch with your needs as we continue to offer our 100% commitment to creating a quality publication that serves your needs.

And let's not forget, beyond our Advisory board, we want to hear from each of YOU! Your suggestions are welcome and we take each one very seriously. Have an idea? Let us know the type of magazine YOU think will best serve and promote the scene! What's your ideas, because it's your magazine!

As for advertising in Shinbone - Our advertising rates are VERY affordable. In most cases our ads are priced much less than our competitors! Your ad keeps everyone informed of where you are each month and helps to keep those numbers at the door growing!

Believe it or not, there is so much editorial content in Shinbone that advertising space (especially color space) is limited! We are going to have cost saving contract rates available on a 6 and 12 month basis.

Also, please don't forget to support the Shinbone effort by promoting us at your shows once we do hit the streets! Mentioning the magazine from the stage or linking from your website will help us to spread the word quickly, and letting us know if you find a new location for the magazine we may have missed, will continue our efforts to get the magazine out to as many locations related to the scene as we possibly can.

I thank you for taking the time to read about Shinbone, and I hope to hear from all of you soon with your ideas and comments on the new publication. Here's to a long and prosperous working relationship.


Glenn Knarr
General Manager, Shinbone Magazine